We’ve uncovered six of the best tips for finding the perfect poster.
By the time your employees open their eyes in the morning, they’re bombarded with bright colors, text, pictures, and a multitude of other things in this highly visual world. That’s why when it comes to keeping your workers safe, the safety messages you select must stand out.
Studies show that 90 percent of the information transmitted to the brain is visual. People process visual information faster than text – which makes safety posters more effective than the printed words on signs. But with the wrong placement, message, and colors – the safety message on posters could become ineffective.
To be effective, safety posters must have an eye-catching and impactful design!
Don’t add to the cluttered mess of visual overload! Display your safety poster with the satisfaction of knowing it’ll do more than take up space on the wall – it’ll save lives.
Here are six best tips to consider for finding the perfect poster designed to capture your audience.
1) Originality - The safety message on your poster has one chance to grab the attention of your audience. An eye-catching poster that makes the public wants to stop and read your message is a win-win! Remember to be original with colors, pictures, shapes, and themes.
2) Size and location of poster – When you’re searching for a safety poster, consider the placement and color of the wall. You’ll need to make sure the poster will fit in the space and the area is not already too crowded with existing messages. Also, avoid selecting a green poster that’ll go on a green wall. Consider the visual contrast. At Safety Poster our posters are typically 17”wide x 22” high or 11”wide x 17 high and available in a multitude of colors and themes.
3) Readability from a distance – The goal of your safety poster is to expose people to your message but if they can’t read it from a distance, you’re missing out on an opportunity. Poster designs should include a variety of font sizes. The headline is the largest text element in the design and should pull in the reader. Avoid too much fine print, inadequate character spacing, and low contrast print so your posters can be read from a distance.
4) Message make sense – Poster designers have a ton of fun creating the messages – but sometimes forget that everyone doesn’t understand the image, message, or psychedelic color scheme. Make sure the safety poster you select has verbiage that’s organized and the points are easy to read and follow. Avoid inside jokes – unless they complement the culture in your workplace.
5) Demographics - Consider the age, characteristics, etc of the people you want to target. For instance, if you're using safety posters in a college dorm, you wouldn't want a graphic of an elderly couple holding hands. Humorous posters are effective in almost every situation because they're memorable.
6) Purpose - What is the purpose of your safety poster? Are you trying to target real problems or set a ton to create a safety culture? Make the intention of your poster known and easy to understand. Posters should reinforce safety topics and motivate positive action.
With safety posters, you can create visual masterpieces that are one-of-a-kind. Safety posters are the ideal way to expose your messages to visitors, customers, and employers in every industry.